Pay Per Click advertising what is it how do I benefit
Firstly pay per click or PPC is a way of using search engine advertising to generate clicks to your website, rather than “earning” those clicks organically. This has been proved time and time again to increase sales at a small cost and therefore is a essentially neccessary in mordern business competition. Doing this is easy doing it correctly and maximising your return is our expertise.
Organic search is our priority to get right before
using other techniques to further supplement your hit rate. We get your organic search optimisation on track first because even with the changes in recent years towards different channels like the multitute of social media channels and video channels, studies have shown that accross all sectors organic search position is still key to your success.
Target your audience
We focus on targeting your ideal consumer rather than
everyone, through the process of researching your customers and there trends we can produce a profile map of your main consumer type. Armed with this knowledge we can then go about targeting those consumers when and where they are by specifically using the channels they use at the right time. This gives you control and allows you to target buyers rather than spread the net to wide.
Great content purposely composed for both consumers
and search engines is key to bringing your target audience to view your product catalog. We work closely with our clients to enable us to gain a firm understanding of their consumers. With this in place it is then possible for us to ensure that the content generated will perform as expected with both potential customers and the search engines they use to find you.
Listen to your audience
Target your audience and learn from their interaction
An affiliate data feed can enhance your media ouput
Solutions powered by data feeds really are the future when it comes to digital marketing. It dosnt matter if it's consumer shopping engines or Google product ads, our service powers multi-channel success so you get a competitive edge in the highly competitive environment.
We've mastered analytics so you dont have to, with
Merge Media Agency you dont have to understand every metric and how to derive complex forward thinking scenarios for content delivery. We do this for you and give you the simple straight forward data you do need to understand we also have services that coupled with this data can make those changes for the better.
Provide rich content to engage
Great content for your consumer to engage with is
brilliant but if it's not great for search engines to then you have a problem. The problem is that few potential customers will get to read your epically crafted content or gaze upon your exquisite graphics and photos. We have years of experience in crafting great content and tweaking this based on analysis and research.
Lead generation through content manipulation to engage
and entrall your potential consumers. This use of the marketing process of stimulating and capturing interest in a product or service for the purpose of developing sales pipeline is proven very successful, research shows that careful manipulation of your media streams can generate higher yeilding leads.
Display rich content to promote your business
Use all the channels available
Social media can be a lucrative but dangerous beast,
our operatives have extensive training in webiquette, allowing them to operate in real time interacting with your clients closly accross all of your media channels. They do this without over stepping any boundaries and always strictly adhereing to company social media policy guidelines.
Video channels are now the normal and a most for
any business to bring their services and or products to there audience in an interactive manner. Your video content is more than just the click rate or viewing figures it's about interaction and connectivity which drives interest and envitably sales.
Target all devices and searches
Mobile first, we are not selling something new, we are
merely giving you what we've perfected over time. With sales in desktops dropping and portable devices rising, especially smart phones and tablet devices. It is prudent to address this now if you have not already done so. We are ready willing and able to re-author your platform to implement a mobile first platform.
Intelligent content another buzz word? not so!
As Ann Roxley so eloquently puts it, Intelligent content is content that’s structurally rich and semantically categorized and therefore automatically discoverable, reusable, reconfigurable, and adaptable. With appropriate use of intelligent content you can reduce costs, and increase your contents productivity.
